Digital signage is a sub-segment of electronic signage. Digital signage uses hardware such as LCD, LED and Projection to display content such as digital images, video, streaming media, web pages, weather data, restaurant menu, or text. Software is a major and integral part of the entire Digital Signage system and IADS has a robust system in place and also strives to keep developing with the ever growing market demands.
According to the report entitled “India Digital Signage Market, Competition Forecast and Opportunities, 2012-2022”, digital signage industry is forecast to grow at over 18% CAGR. Key factors for the growth are increasing use of digital signage for outdoor advertising to make marketing more effective and appealing to customers, government and transportation sectors using Digital Signage to display information through digital media which also boost the Digital India initiative of the government and predominantly the cost competitiveness of the system.
Within advertising industry, digital Out-of-Home (DOOH) clocked positive growth over the past five years, wherein verticals such as government & transportation, retail and hospitality are witnessing major installations across India.
According to 6Wresearch, India digital signage market is projected to reach $874 million by 2022. Although, India’s digital signage market is yet to develop on larger scale due to low degree of awareness in semi-urban and rural parts of the country. IADS works towards taking this technology from cities to towns and hinterlands of the country.